Most publicists don’t realize they need a PR bestie. But if you have ever found yourself feeling alone, needing advice, or wanting support, a PR bestie can be an excellent solution!
Finding the right PR bestie may be difficult, but once you have built a strong connection with another PR professional, they can help make your life at work significantly better. Here are some ways a PR bestie can bring value to you and your business.
Motivation
Having a PR bestie means you can motivate one another. Compare your goals and motivate each other to succeed and do better. Your work bestie will be there to push you forward and help you grow. They can even help you be more productive by leading by example or increasing your overall job satisfaction. With a work best friend, you can discuss anything from plans for growing your PR business to tips about how to excel at the job.
Support
Being a publicist can be stressful, which may lead you to want to talk to someone about your struggles. A PR bestie is perfect since they will provide you with unconditional support. Since they are in the same industry, they will also deeply understand what you are going through. This helps them be more empathetic, and they can give you the right words of encouragement.
Honest Feedback
Feedback is a valuable tool for making yourself better at your job. While many people may be afraid to share their honest opinions, your PR bestie will always be honest with you. They will be able to give you constructive feedback since they will have a thorough understanding of your brand, line of work, and what is needed for the marketing world.
Key Takeaways
The public relations industry is very demanding, and you will need strength, willpower, and support to succeed. However, with a PR bestie, you can navigate the industry with another professional who understands exactly what you are going through.
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